P R E S S R E L E A S E
Great Taste 2015 announces new stars and PEKAŘSTVÍ VILLA® is a winner
The world's most coveted blind-tasted food awards, Great Taste, has just released the Great Taste stars of 2015 and PEKAŘSTVÍ VILLA® is amongst the producers celebrating as its Mr. Villa´s Festive Cookies - Vanilla Crescents is now able to proudly carry the little gold and black Great Taste logo.
Great Taste judges wrote about Mr. Villa´s Vanilla Crescents they „love these individual biscuits“. Entirely hand-made using only quality ingredients with no additives perfectly go with a coffee or tea. These „attractive and perfectly well made biscuits with a delightful lightness of touch“ and vanilla flavours won a one-star award. Well dusted with icing sugar, wonderfully light and crumbly without being too brittle and drying. Katerina and Davide Villa, producers, say customers have told them „your biscuits are the best we have ever eaten“.
PEKARSTVI VILLA® is an artisan bakery renowned for its speciality breads, freshly baked pastries, seasonal pies and of course our world famous festive biscuits - all handmade to perfection and simply bursting with seasonal flavour. In our own factory we bake exclusively from high quality and honest ingredients - butter, eggs, milk, cream, brown sugar without the use of artificial additives. We bake in a style of "a lot of filling, little dough" and all the fillings we prepare ourselves. We do not use any supplements or semifinished products. See our gallery and read more at https://www.pekarstvivilla.cz/en/.
Judged by over 400 of the most demanding palates belonging to food critics, chefs, cooks, restaurateurs, producers and a host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers. When a product wears a Great Taste label it carries a badge of honour but more importantly, the Great Taste logo is a signpost to a wonderful tasting product - hundreds of judges have worked tirelessly to discover the very best, through hours and hours of blind-tasting a total of 10,000 different foods and drinks.
Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with branding and packaging ignored. Whether it is cheese, ale, steak or chutney being judged, all products are removed from their wrapper, jar or bottle before being tasted. The judges then savour, confer and re-taste to decide which products are worthy of a 1-, 2- or 3-star award.
There were 10,000 Great Taste entries this year and of those products, 130 have been awarded a 3-star, 597 received a 2-star and 2,382 were awarded a 1-star accolade. The panel of judges included Masterchef judge and restaurant critic Charles Campion, TV presenter and cook, Aggie Mackenzie, Great British Bake Off winner, Frances Quinn, Masterchef the Professionals finalist, Adam Handling, food buyers from Harrods, Selfridges, Waitrose and Marks & Spencer, and chefs including James Golding, Chef Director of The Pig hotel group, who have together tasted and re-judged the 3-star winners to finally agree on the 2015 Top 50 Foods, the Golden Fork Trophy winners and the new 2015 Supreme Champion.
Finally on Monday 7 September, at a nail-biting Awards' Dinner at the Royal Garden Hotel, London, the great and the good from the world of fine food will gather to hear who has won the Golden Fork Awards
and the final applause will be reserved for the Great Taste Supreme Champion 2015.
For more information: Katerina Villova, e-mail: firstname.lastname@example.org or call 00420 776 855 077, https://www.pekarstvivilla.cz/en/.
Great Taste Awards Press Enquiries:
Amy Brice at Freshly Ground PR; email email@example.com or call 07717 893123.
Notes for editors:
What is Great Taste?
Great Taste is the largest and most trusted accreditation scheme for specialty and fine food & drink. Established in 1994, it encourages and mentors artisan food producers, offering a unique benchmarking and product evaluation service leading to an independent accreditation that enables small food and drink businesses to compete against supermarket premium own label brands.
Since 1994 over 100,000 products have been evaluated. This year 10,000 products were blind-tasted by
panels of specialists: top chefs, cookery writers, food critics, restaurateurs and fine food retailers.
What are Great Taste judges looking for?
They're looking for great texture and appearance. They judge the quality of ingredients and how well the maker has put the food or drink together. But above all, they are looking for truly great taste.
How do they work?
Working in small teams, experts taste 25 foods in each sitting, discussing each product as a coordinating food writer transcribes their comments directly onto the Great Taste website which producers access after judging is completed. Over the years, numerous food businesses, start-ups and well established producers have been advised how to modify their foods and have subsequently gone on to achieve Great Taste stars.
Any food that a judging team believes is worthy of Great Taste stars is judged by at least two further teams. Only when there is a consensus will an award be given - that means at least 16 judges will have tasted every accredited product. For a Great Taste 3-star award, every single judge attending the session, which can be as
many as 40 experts, must unanimously agree the food delivers that indescribable 'wow' factor.
What should consumers look for?
The logo. The Great Taste symbol is their guarantee a product has been through a rigorous and independent judging process. It's not about smart packaging or clever marketing - it's all about taste.